Digital
Marketing
With over seven years of experience in digital marketing, I specialize in delivering results-driven strategies through strategic storytelling and audience-focused engagement. My work is complemented by proven leadership in managing teams to produce effective digital content for both B2C and B2B brands.
Video Production
Collaborated with the production team and internal marketing partners to craft compelling, visually engaging storytelling that enhanced audience engagement, increased brand visibility, and strengthened customer loyalty.
Social Media
Managed and led a social media team to drive over 100,000 monthly impressions across all platforms, consistently generating an average of 450+ qualified leads per month through organic social media strategies. Our talented graphic designer expertly brought the brand refresh to life, modernizing our social platforms while ensuring a cohesive and consistent visual identity across all channels.
![linkedin[1].png](https://static.wixstatic.com/media/4b2dea_812c75c175d14f2d9731d867209e2f2b~mv2.png/v1/fill/w_43,h_36,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4b2dea_812c75c175d14f2d9731d867209e2f2b~mv2.png)
![instagram[1].png](https://static.wixstatic.com/media/4b2dea_5cadb6c278934a41959269d878b507a5~mv2.png/v1/fill/w_90,h_76,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4b2dea_5cadb6c278934a41959269d878b507a5~mv2.png)
Web Marketing + SEO
Built and led an in-house SEO team, reducing third-party contract costs by $150K annually while driving 200% growth in organic performance. Most notably, our SEO specialist successfully oversaw a website redesign and transition, preserving site integrity and maintaining strong search rankings throughout the process. The new site resulted in a 62.5% increase in web traffic.
Email Marketing
Led end-to-end management of all email marketing campaigns, including the bi-weekly company newsletter. Launched a weekly customer newsletter to drive consistent engagement and implemented an SMS campaign to effectively distribute promotional codes. Mentored and trained our marketing team to take the lead on email campaigns, driving sales and improving brand consistency.
